February Idol Group Brand Reputation Rankings Announced

Feb 01, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from January 1 to February 1.

BTS topped this month’s list with a brand reputation index of 10,642,584. High-ranking phrases in the group’s keyword analysis included “Billboard,” “YouTube,” and “resurgence,” while their highest-ranking related terms included “surpass,” “recognize,” and “diagnosed.” BTS’s positivity-negativity analysis also revealed a score of 69.08 percent positive reactions.

Meanwhile, BLACKPINK took second place in the rankings with a brand reputation index of 7,994,048.

TWICE claimed third place on the list with a brand reputation index of 3,568,043, while Red Velvet came in at a close fourth with an index of 3,107,234 and SEVENTEEN rounded out the top five with a total score of 3,005,967 for February.

Check out the top 30 for this month below!