February Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,453 idols, using big data collected from January 2 to February 2.

BTS’s Jimin topped this month’s list with a brand reputation index of 5,682,902. High-ranking phrases in his keyword analysis included “Jeju,” “Instagram,” and “COVID-19,” while his highest-ranking related terms included “travel,” “certify,” and “surgery.” Jimin’s positivity-negativity analysis revealed a score of 78.50 percent positive reactions.

2PM’s Lee Junho took second place in the rankings with a brand reputation index of 4,367,152, while Kang Daniel came in third with an index of 3,967,058.

Finally, BTS’s Jungkook and V rounded out the top five for February at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. 2PM’s Lee Junho
  3. Kang Daniel
  4. BTS’s Jungkook
  5. BTS’s V
  6. BLACKPINK’s Jennie
  7. BLACKPINK’s Lisa
  8. ASTRO’s Cha Eun Woo
  9. BTS’s Jin
  10. Girls’ Generation’s Taeyeon
  11. WINNER’s Song Mino
  12. Apink’s Son Naeun
  13. BLACKPINK’s Jisoo
  14. Red Velvet’s Irene
  15. aespa’s Winter
  16. Red Velvet’s Joy
  17. Girls’ Generation’s YoonA
  18. aespa’s Karina
  19. SF9’s Rowoon
  20. BTS’ Suga
  21. MAMAMOO’s Wheein
  22. Super Junior’s Kim Heechul
  23. BIGBANG’s G-Dragon
  24. Super Junior’s Kyuhyun
  25. BTS’s RM
  26. BLACKPINK’s Rosé
  27. BTS’s J-Hope
  28. Wanna One’s Kim Jae Hwan
  29. 2PM’s Chansung
  30. MAMAMOO’s Moonbyul

Watch 2PM’s Lee Junho in his hit drama “The Red Sleeve” with subtitles below!

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