February Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 579 girl group members, using big data collected from January 20 to February 19.

Girls’ Generation’s Taeyeon topped this month’s list with a brand reputation index of 4,312,767, marking a 39.27 percent increase in her score since January. High-ranking phrases in her keyword analysis included “INVU,” “I Envy You,” and “musical,” while her highest-ranking related terms included “release,” “comeback,” and “mature.” Taeyeon’s positivity-negativity analysis also revealed a score of 75.92 percent positive reactions.

BLACKPINK’s Jennie rose to second place with a brand reputation index of 4,135,399, marking a 21.72 percent rise in her score since last month.

WJSN’s Bona jumped to third place in this month’s rankings after seeing a staggering 431.06 percent increase in her brand reputation index since January. Her total score for the month came out to 3,201,127.

BLACKPINK’s Lisa came in at a close fourth with a brand reputation index of 3,110,501, and aespa’s Winter rounded out the top five for February with a total index of 3,077,080.

Check out the top 30 for this month below!

  1. Girls’ Generation’s Taeyeon
  2. BLACKPINK’s Jennie
  3. WJSN’s Bona
  4. BLACKPINK’s Lisa
  5. aespa’s Winter
  6. BLACKPINK’s Jisoo
  7. aespa’s Karina
  8. Apink’s Son Naeun
  9. Red Velvet’s Joy
  10. Girls’ Generation’s YoonA
  11. Red Velvet’s Irene
  12. Red Velvet’s Seulgi
  13. Girls’ Generation’s Seohyun
  14. Apink’s Jung Eun Ji
  15. BLACKPINK’s Rosé
  16. Red Velvet’s Wendy
  17. Girls’ Generation’s Sooyoung
  18. Girls’ Generation’s Hyoyeon
  19. Girl’s Day’s Yura
  20. Girls’ Generation’s Sunny
  21. aespa’s Giselle
  22. TWICE’s Mina
  23. Oh My Girl’s Arin
  24. TWICE’s Nayeon
  25. MAMAMOO’s Hwasa
  26. Oh My Girl’s YooA
  27. Apink’s Chorong
  28. Girl’s Day’s Hyeri
  29. MAMAMOO’s Wheein
  30. MOMOLAND’s JooE

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