Watch: HYBE/ADOR's New Girl Group NewJeans Drops MV For "Hurt"

NewJeans is back with another music video for their ambitious debut!

On July 22, ADOR—HYBE’s sub-label headed by Min Hee Jin—surprised everyone by releasing their new girl group NewJeans’ debut music video for “Attention” without advance warning. NewJeans went on to introduce each of the group’s five members through the interactive music video for their second title track “Hype Boy,” which dropped on July 23.

As the group gears up for the release of their first EP in August, they have now unveiled a third music video: this time for their B-side “Hurt.”

NewJeans will release the music video for their third title track “Cookie” on August 1, and their self-titled debut EP will drop that same day. The physical version of the EP will be released a week later, on August 8.

Check out NewJeans’ music video for “Hurt” below!