January Boy Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from December 14, 2022 to January 14, 2023.

BTS’s Jimin rose to the top of the list this month with a brand reputation index of 5,713,172. High-ranking phrases in his keyword analysis included “With You,” “Taeyang,” and “VIBE,” while his highest-ranking related terms included “collaborate,” “compose,” and “release.” Jimin’s positivity-negativity analysis also revealed a score of 86.64 percent positive reactions.

ASTRO’s Cha Eun Woo came in at a close second with a brand reputation index of 5,643,772, marking a 5.99 percent increase in his score since December.

BTS’s Jungkook took third place in the rankings with a brand reputation of 4,804,755, while Wanna One’s Kang Daniel and Park Ji Hoon rounded out the top five at fourth and fifth places respectively.

Check out the top 30 for January below!

  1. BTS’s Jimin
  2. ASTRO’s Cha Eun Woo
  3. BTS’s Jungkook
  4. Wanna One’s Kang Daniel
  5. Wanna One’s Park Ji Hoon
  6. NU’EST and Wanna One’s Hwang Minhyun
  7. BTS’s RM
  8. BTS’s V
  9. BIGBANG’s G-Dragon
  10. BTS’ Suga
  11. Super Junior’s Sungmin
  12. BTS’s J-Hope
  13. WINNER’s Song Mino
  14. EXO’s Baekhyun
  15. Super Junior’s Choi Siwon
  16. NCT’s Mark
  17. SHINee’s Key
  18. NCT’s Haechan
  19. Super Junior’s Kyuhyun
  20. Super Junior’s Kim Heechul
  21. NCT’s Jaemin
  22. NCT’s Jaehyun
  23. SHINee’s Minho
  24. NCT’s Jisung
  25. THE BOYZ’s Juyeon
  26. BIGBANG’s Taeyang
  27. Wanna One’s Kim Jae Hwan
  28. NCT’s Doyoung
  29. NCT’s Jungwoo
  30. NCT’s Jeno

Watch Park Ji Hoon in his hit drama “Weak Hero Class 1” with subtitles below!

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