January Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,590 idols, using big data collected from December 24, 2022 to January 24, 2023.

BTS’s Jimin topped this month’s list with a brand reputation index of 4,607,152. High-ranking phrases in his keyword analysis included “VIBE,” “Paris Fashion Week,” and “BIGBANG’s Taeyang,” while his highest-ranking related terms included “collaborate,” “participate,” and “record.” Jimin’s positivity-negativity analysis also revealed a high score of 90.76 percent positive reactions.

NewJeans’ Minji took second place in the rankings with a brand reputation index of 3,978,087, while BTS’s Jungkook came in at a close third with an index of 3,887,118.

ASTRO’s Cha Eun Woo ranked fourth with a brand reputation index of 3,457,094, and NewJeans’ Hanni rounded out the top five with a total score of 2,878,097.

Check out the top 30 for this month below!

  1. BTS’s Jimin
  2. NewJeans’ Minji
  3. BTS’s Jungkook
  4. ASTRO’s Cha Eun Woo
  5. NewJeans’ Hanni
  6. NewJeans’ Haerin
  7. BTS’s V
  8. BTS’s Jin
  9. BLACKPINK’s Jennie
  10. BLACKPINK’s Jisoo
  11. BIGBANG’s Taeyang
  12. Wanna One’s Kang Daniel
  13. NewJeans’ Hyein
  14. Wanna One’s Park Ji Hoon
  15. NU’EST and Wanna One’s Hwang Minhyun
  16. BIGBANG’s G-Dragon
  17. Girls’ Generation’s Taeyeon
  18. BTS’ Suga
  19. BTS’s RM
  20. BTS’s J-Hope
  21. Girls’ Generation’s YoonA
  22. Red Velvet’s Joy
  23. NCT’s Mark
  24. Girls’ Generation’s Seohyun
  25. Oh My Girl’s Arin
  26. LE SSERAFIM’s Kim Chaewon
  27. WINNER’s Song Mino
  28. aespa’s Karina
  29. LE SSERAFIM’s Kazuha
  30. aespa’s Winter

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