Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed its brand reputation rankings for all stars during the month of May!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from April 30 to May 30.

BTS rose to the top of this month’s list with a brand reputation index of 7,240,834, and Lim Young Woong came in at a close second with an index of 7,163,678.

Meanwhile, BLACKPINK held onto their spot at third place with a brand reputation index of 5,335,363.

SEVENTEEN rose to fourth place in the rankings with a brand reputation index of 4,364,103, marking a 14.17 percent increase in their score since last month.

Finally, FIFTY FIFTY came in at a close fifth after seeing a 42.94 percent rise in their brand reputation index since April, bringing their total score to 4,272,299.

Check out the top 30 for May below!

1. BTS
2. Lim Young Woong
3. BLACKPINK
4. SEVENTEEN
5. FIFTY FIFTY
6. Son Heung Min
7. NewJeans
8. Son Suk Ku
9. aespa
10. IVE
11. EXO
12. SHINee
13. Yoo Jae Suk
14. Song Joong Ki
15. ASTRO’s Cha Eun Woo
16. (G)I-DLE
17. PSY
18. NCT
19. Kim Min Jae
20. Lee Byung Hun
21. LE SSERAFIM
22. BTOB
23. Lee Chan Won
24. Baek Jong Won
25. TWICE
26. Song Hye Kyo
27. Girls’ Generation’s Taeyeon
28. Lee Seung Yoon
29. Gong Yoo
30. Kim Yuna

Source (1)