June Boy Group Member Brand Reputation Rankings Announced

Jun 17, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 703 boy group members, using big data collected from May 17 to June 17.

BTS swept the top three spots on this month’s list, with Jimin defending his position at first place with a brand reputation index of 5,339,376. High-ranking phrases in his keyword analysis included “10th anniversary,” “letter,” and “ARMY,” while his highest-ranking related terms included “release,” “happy,” and “be together.” Jimin’s positivity-negativity analysis also revealed a score of 95.86 percent positive reactions.

BTS’s Jungkook rose to second place in the rankings after seeing an impressive 97.87 percent increase in his brand reputation index since May, bringing his total score to 4,723,745 for June.

Meanwhile, BTS’s V took third place with a brand reputation index of 4,072,023, marking a 12.48 percent rise in his score since last month.

Wanna One’s Kang Daniel came in at a close fourth with a brand reputation index of 3,969,492, marking a 31.87 percent increase in his score since May.

Finally, BIGBANG’s G-Dragon rounded out the top five with a brand reputation index of 3,049,272, marking a 51.03 percent rise in his score since last month.

Check out the top 30 for this month below!