Individual Idol Brand Reputation Rankings Announced

Jul 01, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,590 idols, using big data collected from May 22 to June 22.

BTS’s Jimin held onto his spot at the top of the list with a brand reputation index of 5,590,865, marking an 18.20 percent increase in his score since April (the last time the rankings were published).

High-ranking phrases in Jimin’s keyword analysis included “10th anniversary,” “FACE,” and “ARMY,” while his highest-ranking related terms included “record,” “happy,” and “reveal.” Jimin’s positivity-negativity analysis also revealed a score of 93.57 percent positive reactions.

BTS’s Jungkook rose to second place for June with a brand reputation index of 4,031,592, marking an impressive 124.07 percent increase in his score since April.

Meanwhile, BLACKPINK’s Jisoo took third place in the rankings with a brand reputation index of 3,508,791.

BTS’s RM shot to fourth place after seeing a whopping 227.94 percent rise in his brand reputation index since April, bringing his total score for June to 2,978,648.

Finally, BLACKPINK’s Jennie came in at a close fifth with a brand reputation index of 2,818,026, marking a 41.99 percent rise in her score since April.

Check out this month’s top 30 below!