Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,590 idols, using big data collected from May 22 to June 22.

BTS’s Jimin held onto his spot at the top of the list with a brand reputation index of 5,590,865, marking an 18.20 percent increase in his score since April (the last time the rankings were published).

High-ranking phrases in Jimin’s keyword analysis included “10th anniversary,” “FACE,” and “ARMY,” while his highest-ranking related terms included “record,” “happy,” and “reveal.” Jimin’s positivity-negativity analysis also revealed a score of 93.57 percent positive reactions.

BTS’s Jungkook rose to second place for June with a brand reputation index of 4,031,592, marking an impressive 124.07 percent increase in his score since April.

Meanwhile, BLACKPINK’s Jisoo took third place in the rankings with a brand reputation index of 3,508,791.

BTS’s RM shot to fourth place after seeing a whopping 227.94 percent rise in his brand reputation index since April, bringing his total score for June to 2,978,648.

Finally, BLACKPINK’s Jennie came in at a close fifth with a brand reputation index of 2,818,026, marking a 41.99 percent rise in her score since April.

Check out this month’s top 30 below!

  1. BTS’s Jimin
  2. BTS’s Jungkook
  3. BLACKPINK’s Jisoo
  4. BTS’s RM
  5. BLACKPINK’s Jennie
  6. BTS’s V
  7. NewJeans’ Danielle
  8. BIGBANG’s G-Dragon
  9. ASTRO’s Cha Eun Woo
  10. BLACKPINK’s Lisa
  11. Wanna One’s Kang Daniel
  12. BTS’s Jin
  13. NewJeans’ Minji
  14. BLACKPINK’s Rosé
  15. SEVENTEEN’s Jun
  16. aespa’s Karina
  17. Girls’ Generation’s Taeyeon
  18. BTS’ Suga
  19. IVE’s An Yu Jin
  20. Girls’ Generation’s YoonA
  21. Red Velvet’s Seulgi
  22. Oh My Girl’s Mimi
  23. IVE’s Rei
  24. NewJeans’ Hanni
  25. aespa’s Winter
  26. NewJeans’ Haerin
  27. TWICE’s Nayeon
  28. BTS’s J-Hope
  29. Wanna One’s Park Ji Hoon
  30. SHINee’s Onew

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