July Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed its brand reputation rankings for all stars during the month of July!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from June 30 to July 30.

BTS held onto their spot at the list this month with a brand reputation index of 11,957,664, marking an 8.97 percent increase in their score since June.

Lim Young Woong also maintained his position at second place with a brand reputation index of 8,555,158, marking an 11.80 percent rise in his score since last month.

NewJeans shot to third place after seeing a whopping 149.75 percent increase in their brand reputation index since June, bringing their total score for July to 8,173,376.

Soccer star Kim Min Jae similarly enjoyed an impressive 176.97 percent increase his brand reputation index since last month, bringing his score for July to 6,355,368.

Finally, soccer star Lee Kang In rounded out the top five for the month with a brand reputation index of 5,877,580.

Check out this month’s top 30 below!

  1. BTS
  2. Lim Young Woong
  3. NewJeans
  4. Kim Min Jae
  5. Lee Kang In
  7. Son Heung Min
  8. PSY
  9. IVE
  10. 2PM’s Lee Junho
  11. EXO
  12. Yoo Jae Suk
  13. Kang Daniel
  14. (G)I-DLE
  15. Lee Chan Won
  16. GIDLE (This repetition appears to be an error by the Korean Business Research Institute.)
  17. IU
  18. Tak Jae Hoon
  19. THE BOYZ
  20. Kim Yuna
  21. Girls’ Generation’s Taeyeon
  22. TWICE
  23. MAMAMOO’s Hwasa
  25. Kim Ha Seong
  26. Girls’ Generation’s YoonA
  27. OH MY GIRL
  28. NCT
  29. Ryu Hyun Jin
  30. Kim Jong Kook

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