August Individual Idol Brand Reputation Rankings Announced

Aug 27, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,720 idols, using big data collected from July 24 to August 24.

NewJeans’ Minji topped this month’s list with a brand reputation index of 4,616,273, marking an impressive 124.30 percent rise in her score since July.

High-ranking phrases in Minji’s keyword analysis included “Super Shy,” “ETA,” and “Billboard,” while her highest-ranking related terms included “fresh,” “adorable,” and “grow.” Her positivity-negativity analysis also revealed a score of 93.97 percent positive reactions.

Meanwhile, BTS’s Jungkook came in at a close second with a brand reputation index of 4,415,051 for August.

NewJeans’ Hanni rose to third place in the rankings with a brand reputation index of 4,032,937, marking a whopping 171.75 percent increase in her score since last month.

NewJeans’ Haerin similarly climbed to fourth place after enjoying a staggering 195.90 percent rise in her brand reputation index, bringing her total score for August to 3,991,467.

Finally, BTS’s Jimin rounded out the top five with a brand reputation index of 3,671,188, marking a 12.64 percent increase in his score since July.

Check out the top 30 for this month below!