September Girl Group Brand Reputation Rankings Announced

Sep 10, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from August 10 to September 10.

NewJeans topped the list for the third consecutive month with a brand reputation index of 7,674,756. High-ranking phrases in the group’s keyword analysis included “Super Shy,” “OST,” and “Billboard,” while their highest-ranking related terms included “refreshing,” “charming,” and “cute.” NewJeans’ positivity-negativity analysis also revealed a score of 89.82 percent positive reactions.

BLACKPINK held onto their spot at second place with a brand reputation index of 4,206,378, marking a 6.39 percent increase in their score since last month.

NMIXX rose to third place after seeing a whopping 111.26 percent increase in their brand reputation index since August, bringing their total score to 3,493,470.

IVE came in at a close fourth with a brand reputation index of 3,421,212, marking a 6.23 percent rise in their score since last month.

Finally, LE SSERAFIM rounded out the top five with a brand reputation index of 3,329,951 for September.

Check out the top 30 for this month below!