September Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,720 idols, using big data collected from August 26 to September 26.

BTS’s Jungkook topped this month’s list with a brand reputation index of 5,939,979, marking a 34.54 percent rise in his score since August. High-ranking phrases in Jungkook’s keyword analysis included “Billboard,” “Seven,” and “ARMY,” while his highest-ranking related terms included “outstanding,” “cool,” and “contract.” His positivity-negativity analysis also revealed a score of 90.57 percent positive reactions.

BTS’s V rose to second place for September with a brand reputation index of 4,247,056, marking a 24.24 percent increase in his score since last month.

Meanwhile, NewJeans’ Minji took third place with a brand reputation index of 2,840,943 for the month.

BLACKPINK’s Jisoo came in at a close fourth with a brand reputation index of 2,692,073 for September, and BTS’s Jimin held onto his spot at fifth place with a brand reputation index of 2,676,644.

Check out the top 30 for this month below!

  1. BTS’s Jungkook
  2. BTS’s V
  3. NewJeans’ Minji
  4. BLACKPINK’s Jisoo
  5. BTS’s Jimin
  6. Wanna One’s Kang Daniel
  7. NewJeans’ Haerin
  8. OH MY GIRL’s Mimi
  9. NewJeans’ Hanni
  10. TWICE’s Nayeon
  11. BLACKPINK’s Lisa
  12. BTS’s Jin
  13. BTS’ Suga
  14. NewJeans’ Danielle
  15. BTS’s J-Hope
  16. NewJeans’ Hyein
  17. MAMAMOO’s Hwasa
  18. SHINee’s Key
  19. THE BOYZ’s Juyeon
  20. BTS’s RM
  21. Girls’ Generation’s YoonA
  22. Girls’ Generation’s Sooyoung
  23. OH MY GIRL’s YooA
  24. OH MY GIRL’s Arin
  25. aespa’s Karina
  26. Girls’ Generation’s Seohyun
  27. NCT’s Mark
  28. TWICE’s Jihyo
  29. aespa’s Winter
  30. THE BOYZ’s Sunwoo

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