November Idol Group Brand Reputation Rankings Announced

Nov 18, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from October 16 to November 16.

BTS topped this month’s list with a brand reputation index of 6,057,076 for November. High-ranking phrases in the group’s keyword analysis included “Jungkook,” “Billboard,” and “Jimin,” while their highest-ranking related terms included “record,” “surpass,” and “enter.” BTS’s positivity-negativity analysis also revealed a score of 92.94 percent positive reactions.

SEVENTEEN rose to second place with a brand reputation index of 4,579,540, marking a 26.06 percent increase in their score since October.

Meanwhile, NewJeans held onto their spot at third place with a brand reputation index of 4,067,932.

IVE similarly maintained their position at fourth place with a brand reputation index of 3,890,014 for November.

Finally, rookie boy group RIIZE entered the rankings at fifth place this month with a brand reputation index of 3,112,546.

Check out the top 30 for this month below!