Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of November!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from October 30 to November 30.

NewJeans rose to the top of the list this month with a brand reputation index of 7,475,168, marking a 31.38 percent increase in their score since October.

BTS climbed to second place with a brand reputation index of 7,044,713 for November, while Lim Young Woong came in at a close third with a score of 6,992,399.

Soccer star Son Heung Min took fourth place with a brand reputation index of 6,025,128, and actress Kim Hye Soo rounded out the top five with a score of 4,960,692.

Check out the top 30 for this month below!

  1. NewJeans
  2. BTS
  3. Lim Young Woong
  4. Son Heung Min
  5. Kim Hye Soo
  6. Lee Kang In
  8. Red Velvet
  9. Faker (Lee Sang Hyeok)
  11. IVE
  12. Park Jin Young
  13. RIIZE
  14. TWICE
  15. Namgoong Min
  16. Lee Chan Won
  17. (G)I-DLE
  18. Kim Min Jae
  19. Tak Jae Hoon
  20. Girls’ Generation’s YoonA
  21. Kim Ho Joong
  22. Baek Jong Won
  23. Park Bo Young
  24. Kim Ha Seong
  25. Girls’ Generation’s Taeyeon
  26. Kim Yoo Jung
  27. Lee Byung Hun
  28. Han Hyo Joo
  29. Lee Jung Hoo
  30. Girls’ Generation

Watch NewJeans in their variety show “NewJeans Code in Busan” on Viki below:

Watch Now

Or watch Kim Hye Soo in “A Special Lady” below!

Watch Now

Source (1)

Top Right Photo Credit: Xportsnews

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