Watch: Kim Ji Eun, Lomon, And More Immerse Into Their Roles At Script Reading For Upcoming Fantasy Drama

Dec 08, 2023

The upcoming drama “Branding in Seongsu” (literal title) has shared a glimpse behind the scenes of its first script reading!

“Branding in Seongsu” is a romance drama that takes place in the neighborhood of Seongsu, which is the center of branding, and follows the story of the prickly marketing team leader Kang Na Eon and intern So Eun Ho as their souls get swapped following an unintentional kiss.

Alongside director Jung Heon Soo, at the reading were lead actors Kim Ji Eun, Lomon, Yang Hye Ji, and Kim Ho Young. Despite it being their first meeting, the actors effortlessly established a warm atmosphere, delivering performances filled with enthusiasm and immersion.

Kim Ji Eun will be playing the youngest marketing team leader Kang Na Eon who makes every project she comes across successful. Portraying a living industry legend who ascended from public recruitment to executive success, Kim Ji Eun seamlessly embodies the charismatic workaholic Kang Na Eon. Her skillful delivery of the script with a composed voice tone captures the essence of Na Eon’s cold and sharp demeanor.

Lomon steps into the character of So Eun Ho, affectionately known as the marketing agency’s cute puppy due to his amicable and youthful appearance. However, as the plot unfolds with his soul swapping with Kang Na Eon’s, Eun Ho undergoes a rapid transformation into a cold and charismatic intern.

Lomon emphasizes the intriguing dynamic of the characters’ starkly contrasting qualities as a key aspect to anticipate in the drama. Lomon remarks, “Eun Ho embodies innocence, while Na Eon exudes boldness. The simultaneous warmth and roughness of both main characters will add fun to the drama.”

Yang Hye Ji embraces the role of Do Yoo Mi, a charming and lively character with a touch of naivety. Expressing her excitement, Yang Hye Ji shares, “Please anticipate the transformation of Do Yoo Mi who is initially driven by ambition and jealousy.”

Kim Ho Young portrays Cha Jung Woo, a charismatic man on whom Na Eon harbors a one-sided crush. Sharing insights into his character, Kim Ho Young comments, “He’s the ‘perfect man.’ While there’s a bit of pressure portraying such a character, I’ll give my best to deliver a good performance.”