December Girl Group Member Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 655 girl group members, using big data collected from November 17 to December 17.

NewJeans’ Minji held onto her spot at the top of the list with a brand reputation index of 4,794,152, marking a 30.91 percent increase in her score since November. High-ranking phrases in Minji’s keyword analysis included “Chanel,” “Billboard,” and “Bunnies,” while her highest-ranking related terms included “pure,” “pretty,” and “refreshing.” Her positivity-negativity analysis also revealed a score of 90.71 percent positive reactions.

NewJeans’ Hanni similarly maintained her position at second place with a brand reputation index of 4,098,518, marking a 63.36 percent rise in her score since last month.

Girls’ Generation’s Taeyeon came in at a close third with a brand reputation index of 3,951,474, marking an 83.26 percent increase in her score since November.

BLACKPINK’s Jisoo climbed to fourth place with a brand reputation index of 3,239,536, marking a 40.56 percent rise in her score since last month.

Finally, NewJeans’ Haerin rounded out the top five with a brand reputation index of 3,152,964, marking a 52.04 percent increase in her score.

Check out the top 30 for this month below!

  1. NewJeans’ Minji
  2. NewJeans’ Hanni
  3. Girls’ Generation’s Taeyeon
  4. BLACKPINK’s Jisoo
  5. NewJeans’ Haerin
  6. BLACKPINK’s Jennie
  7. NewJeans’ Danielle
  8. IVE’s Jang Won Young
  9. BLACKPINK’s Lisa
  10. aespa’s Winter
  11. TWICE’s Nayeon
  12. TWICE’s Mina
  13. BLACKPINK’s Rosé
  14. aespa’s Karina
  15. Red Velvet’s Wendy
  16. Red Velvet’s Joy
  17. Red Velvet’s Seulgi
  18. Girl’s Day’s Sojin
  19. IVE’s An Yu Jin
  20. LE SSERAFIM’s Kim Chaewon
  21. aespa’s Giselle
  22. Red Velvet’s Irene
  23. NewJeans’ Hyein
  24. Girls’ Generation’s YoonA
  25. LE SSERAFIM’s Kazuha
  26. Girls’ Generation’s Hyoyeon
  27. (G)I-DLE’s Miyeon
  28. IVE’s Gaeul
  29. TWICE’s Jihyo
  30. Red Velvet’s Yeri

Watch NewJeans in their variety show “NewJeans Code in Busan” on Viki below!

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