December Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,720 idols, using big data collected from November 30 to December 30.

BLACKPINK’s Jennie topped the list with a brand reputation index of 4,031,041, marking an impressive 94.81 percent rise in her score since November.

High-ranking phrases in Jennie’s keyword analysis included “Christmas song video,” “ODD ATELIER,” and “Apartment 404,” while her highest-ranking related terms included “break out on her own,” “establish,” and “reveal.” Her positivity-negativity analysis also revealed a score of 90.87 percent positive reactions.

Meanwhile, NewJeans’ Minji rose to second place with a brand reputation index of 3,862,250 for December.

Girls’ Generation’s Taeyeon took third place with a brand reputation index of 3,597,268, marking a 72.96 percent increase in her score since last month.

ASTRO’s Cha Eun Woo came in fourth place with a brand reputation index of 2,966,706, while BLACKPINK’s Lisa rounded out the top five with an index of 2,767,663.

Check out the top 30 for this month below!

  1. BLACKPINK’s Jennie
  2. NewJeans’ Minji
  3. Girls’ Generation’s Taeyeon
  4. ASTRO’s Cha Eun Woo
  5. BLACKPINK’s Lisa
  6. NewJeans’ Hanni
  7. BLACKPINK’s Jisoo
  8. BTS’s Jungkook 
  9. BTS’s Jimin
  10. BTS’s V
  11. Wanna One’s Ong Seong Wu
  12. NewJeans’ Haerin
  13. Wanna One’s Kang Daniel
  14. NU’EST and Wanna One’s Hwang Minhyun
  15. NewJeans’ Danielle
  16. aespa’s Karina
  17. BTS’s Jin
  18. aespa’s Winter
  19. NewJeans’ Hyein
  20. THE BOYZ’s Eric
  21. THE BOYZ’s Juyeon
  22. SHINee’s Onew
  23. Red Velvet’s Joy
  24. THE BOYZ’s Sunwoo
  25. BTS’ Suga
  26. BTS’s RM
  27. SHINee’s Minho
  28. Red Velvet’s Seulgi
  29. BTS’s J-Hope
  30. LE SSERAFIM’s Kazuha

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