March Idol Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from February 14 to March 14.

TWICE topped this month’s list with a brand reputation index of 4,640,746, marking a 72.79 percent increase in their score since February.

High-ranking phrases in TWICE’s keyword analysis included “ONE SPARK,” “Billboard,” and “ONCE,” while their highest-ranking related terms included “consistent,” “expand,” and “cheer on.” The group’s positivity-negativity analysis also revealed a high score of 91.08 percent positive reactions.

LE SSERAFIM rose to second place after seeing an impressive 110.55 percent increase in their brand reputation index, bringing their total score to 4,198,565 for March.

Meanwhile, (G)I-DLE took third place for the month with a brand reputation index of 3,603,108.

SEVENTEEN came in at a close fourth with a brand reputation index of 3,563,930, while NewJeans rounded out the top five for March with a score of 3,478,662.

Check out the top 30 for this month below!

  1. TWICE
  2. LE SSERAFIM
  3. (G)I-DLE
  4. SEVENTEEN
  5. NewJeans
  6. TWS
  7. BLACKPINK
  8. RIIZE
  9. BTS
  10. IVE
  11. ZEROBASEONE
  12. THE BOYZ
  13. BTOB
  14. OH MY GIRL
  15. EXO
  16. Stray Kids
  17. NMIXX
  18. NCT
  19. ENHYPEN
  20. H1-KEY
  21. aespa
  22. Red Velvet
  23. Block B
  24. BOYNEXTDOOR
  25. STAYC
  26. Girls’ Generation
  27. Super Junior
  28. ASTRO
  29. WJSN
  30. SHINee

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