Watch: IVE Makes Bold Transformation In Powerful Comeback MV For "HEYA"

Updated April 29 KST:

IVE is finally back with new music!

On April 29 at 6 p.m. KST, IVE released their second EP album “IVE SWITCH” along with the music video for “HEYA,” one of the double title tracks.

“HEYA” is a hip hop genre song which presents novelty by adding lyrics about the folk tale “The Tiger Who Loved the Sun” with a powerful rap and catchy hook.

Watch the full music video below:

Updated April 28 KST:

IVE has released a highlight medley for their upcoming EP “IVE SWITCH”!

Updated April 26 KST:

More concept photos of An Yu Jin, Liz, and Gaeul have been released for IVE’s “IVE SWITCH”!

Updated April 25 KST:

IVE has dropped more concept photos of Rei, Jang Won Young, and Leeseo ahead of their comeback with “IVE SWITCH”!

Updated April 24 KST:

IVE has released a music video teaser for “HEYA,” one of two title tracks from their upcoming EP “IVE SWITCH”!

Updated April 21 KST:

IVE has released a motion teaser for “HEYA,” the first of two title tracks from their upcoming EP “IVE SWITCH”!

Updated April 20 KST:

IVE has released the track list for their upcoming second EP “IVE SWITCH,” which will feature two title tracks!

Updated April 19 KST:

IVE has released new concept photos of An Yu Jin, Gaeul, and Liz, as well as a full group photo for their upcoming album “IVE SWITCH”!

Updated April 18 KST:

The next concept photos of Jang Won Young, Rei, and Leeseo have been released for IVE’s upcoming album “IVE SWITCH”!

Updated April 16 KST:

IVE has unveiled a new set of concept photos for their upcoming EP “IVE SWITCH”!

Updated April 15 KST:

The next concept photos have been revealed for IVE’s upcoming album “IVE SWITCH”!

Updated April 14 KST:

IVE has released the first concept photos for their upcoming EP “IVE SWITCH”!

Updated April 10 KST:

IVE has released a schedule for their upcoming return with their second EP “IVE SWITCH,” which will feature two title tracks!

After releasing “IVE SWITCH” and the music video for its first title track on April 29, IVE will drop the music video for their second title track on May 15.

Check out the group’s full release schedule below!

Original Article:

Mark your calendars: IVE has officially joined the April comeback rush!

On April 3, IVE surprised fans by announcing their plans to make a comeback at the end of the month.

The group will be returning with their second EP “IVE SWITCH” on April 29, and you can check out their magical first teaser for the album below!

Are you excited for IVE’s return? Stay tuned for more updates!