April Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from March 25 to April 25.

ASTRO’s Cha Eun Woo held onto his spot at the top of the list this month with a brand reputation index of 3,891,140 for April. High-ranking phrases in his keyword analysis included “perform,” “perfect,” and “happy,” while his highest-ranking related terms included “fan-con,” “Just One 10 Minute,” and “Wonderful World.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 89.57 percent positive reactions.

BLACKPINK’s Jennie took second place for the month with a brand reputation index of 3,473,456, marking a 14.07 percent rise in her score since March.

ILLIT’s Wonhee made her debut in the rankings at third place, earning a brand reputation index of 3,064,663 for April.

Girls’ Generation’s Taeyeon ranked fourth with a brand reputation index of 2,567,872, and EXO’s Baekhyun rounded out the top five with a score of 1,891,731.

Check out the top 30 for this month below!

  1. ASTRO’s Cha Eun Woo
  2. BLACKPINK’s Jennie
  3. ILLIT’s Wonhee
  4. Girls’ Generation’s Taeyeon
  5. EXO’s Baekhyun
  6. ILLIT’s Minju
  7. BTS’s Jimin
  8. BLACKPINK’s Lisa
  9. BLACKPINK’s Rosé
  10. RIIZE’s Wonbin
  11. Apink’s Yoon Bomi
  12. ILLIT’s Moka
  13. Red Velvet’s Seulgi
  14. Wanna One’s Kang Daniel
  15. ILLIT’s Yunah
  16. ILLIT’s Iroha
  17. BTS’s Jin
  18. Red Velvet’s Yeri
  19. BLACKPINK’s Jisoo
  20. BTS’s Jungkook
  21. Red Velvet’s Wendy
  22. BTS’s V
  23. BTS’s j-hope
  24. Girls’ Generation’s YoonA
  25. Super Junior’s Donghae
  26. Super Junior’s Kyuhyun
  27. BTS’s RM
  28. OH MY GIRL’s YooA
  29. Red Velvet’s Joy
  30. NewJeans’ Minji

Watch Cha Eun Woo in his drama “A Good Day to Be a Dog” below!

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