SEVENTEEN’s The8 Announced As New House Ambassador For Louis Vuitton

Apr 21, 2025

SEVENTEEN’s The8 is officially a new house ambassador for the French luxury brand Louis Vuitton!

On April 21, PLEDIS Entertainment announced that The8 has been selected as a house ambassador for Louis Vuitton.

In a statement, Louis Vuitton remarked, “The8’s constant effort and bold challenges in music and performance naturally align with the craftsmanship and spirit of continuous innovation we strive for.”

As part of this new role, The8 is expected to take part in a wide range of collaborations with the fashion house, further solidifying his influence as a global style icon.

Most recently, on April 18, The8 attended the opening of Espace Louis Vuitton Beijing, an exhibition space operated by the Louis Vuitton Foundation. Dressed in a stylish khaki-green jacket and matching pants, he drew attention from local media for his effortlessly chic and polished look.

The8 has already built a strong connection with the brand through past photoshoots and fashion show appearances. Earlier this year, at Louis Vuitton’s Men’s Fall-Winter 2025 show in Paris, the event featured a new song “Bad Influence,” sung by nine members of SEVENTEEN including The8. The8 was also officially invited to watch the show online, marking another milestone in his growing relationship with the brand.

Check out new photos of The8 for Louis Vuitton below!