May Drama Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 19 popular dramas, using big data collected from April 8 to May 8.
“Heavenly Ever After” topped this month’s list with a brand reputation index of 6,068,621. High-ranking phrases in the drama’s keyword analysis included “Son Suk Ku,” “Kim Hye Ja,” and “Lim Young Woong,” while its highest-ranking related terms included “delightful,” “warm,” and “positive review.” The show’s positivity-negativity analysis also revealed a score of 93.80 percent positive reactions.
“The Haunted Palace” took second place for May with a brand reputation index of 4,981,162.
Meanwhile, “For Eagle Brothers” ranked third with a brand reputation index of 4,379,192 for the month.
“Resident Playbook” claimed fourth place with a brand reputation index of 4,003,067, while “Cinderella Game” came in at a close fifth with a score of 3,935,903.
Check out the top 19 for this month below!
- “Heavenly Ever After”
- “The Haunted Palace”
- “For Eagle Brothers”
- “Resident Playbook”
- “Cinderella Game”
- “The Art of Negotiation”
- “New Recruit 3”
- “Weak Hero”
- “The Potato Lab”
- “Desperate Mrs. Seon Ju”
- “The Divorce Insurance”
- “Karma”
- “Good Luck!”
- “Crushology 101”
- “Pump Up the Healthy Love”
- “Hyper Knife”
- “Villains Everywhere”
- “My Dearest Nemesis”
- “Dear.M”
Watch full episodes of “The Haunted Palace” with subtitles on Viki below:
And catch up on “For Eagle Brothers” here:
Or binge-watch all of “Cinderella Game” below!
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