May Idol Group Brand Reputation Rankings Announced

May 25, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from April 15 to May 15.

BTS held onto their spot at the top of the list this month with a brand reputation index of 6,686,614 for May. High-ranking phrases in the group’s keyword analysis included “Jin,” “ARMY,” and “j-hope,” while their highest-ranking related terms included “sponsor,” “hold,” and “sold-out.” BTS’s positivity-negativity analysis also revealed a score of 91.87 percent positive reactions.

BLACKPINK rose to second place after seeing a 62.28 percent increase in their brand reputation index since April, bringing their total score for the month to 4,783,316.

IVE came in at a close third with a brand reputation index of 4,652,151, marking a 17.89 percent rise in their score since last month.

Meanwhile, SEVENTEEN took fourth place for the month with a brand reputation index of 4,310,647.

Finally, BIGBANG rounded out the top five with a brand reputation index of 3,200,984, marking a 1.86 percent increase in their score since April.

Check out the top 30 for this month below!