May Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from April 27 to May 27.

BIGBANG’s G-Dragon held onto his spot at the top of the list this month with a brand reputation index of 5,752,691 for May. High-ranking phrases in his keyword analysis included “perform,” “reveal,” and “sold-out,” while his highest-ranking related terms included “world tour,” “Übermensch,” and “highball.” G-Dragon’s positivity-negativity analysis also revealed a score of 91.25 percent positive reactions.

BLACKPINK’s Jennie rose to second place with a brand reputation index of 5,398,846, marking a 12.61 percent increase in her score since last month.

BTS’s Jin came in at a close third with a brand reputation index of 5,253,566, marking a 6.65 percent rise in his score since April.

IVE’s Jang Won Young took fourth place with a brand reputation index of 5,098,412 for May.

Finally, BLACKPINK’s Rosé rounded out the top five with a brand reputation index of 5,073,254, marking a 12.14 percent increase in her score since April.

Check out the top 30 for this month below!

  1. BIGBANG’s G-Dragon
  2. BLACKPINK’s Jennie
  3. BTS’s Jin
  4. IVE’s Jang Won Young
  5. BLACKPINK’s Rosé
  6. ASTRO’s Cha Eun Woo
  7. IVE’s An Yu Jin
  8. aespa’s Karina
  9. BTS’s Jimin
  10. BTS’s Jungkook
  11. BTS’s RM
  12. BTS’s V
  13. BLACKPINK’s Lisa
  14. Wanna One’s Park Ji Hoon
  15. BLACKPINK’s Jisoo
  16. BTS’s j-hope
  17. IVE’s Rei
  18. Red Velvet’s Irene
  19. aespa’s Winter
  20. SHINee’s Key
  21. Red Velvet’s Joy
  22. Red Velvet’s Wendy
  23. TWICE’s Nayeon
  24. EXO’s Baekhyun
  25. OH MY GIRL’s Mimi
  26. Red Velvet’s Seulgi
  27. Wanna One’s Kang Daniel
  28. LE SSERAFIM’s Kim Chaewon
  29. BIGBANG’s Daesung
  30. THE BOYZ’s Hyunjae

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