October Variety Star Brand Reputation Rankings Announced

Oct 27, 2026

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 3 to October 3.

Yu Jae Seok continued his reign at the top of the list this month with a brand reputation index of 4,588,244. High-ranking phrases in his keyword analysis included “How Do You Play?”, “nation’s MC,” and “severe cold with body aches,” while his highest-ranking related terms included “talk,” “consistent,” and “worry.” Yu Jae Seok’s positivity-negativity analysis also revealed a score of 91.39 percent positive reactions.

Meanwhile, Lee Sun Min took second place with a brand reputation index of 2,345,321 for October.

HaHa rose to third place with a brand reputation index of 1,940,293, marking a 39.0 percent increase in his score since September.

Joo Woo Jae climbed to fourth place with a brand reputation index of 1,861,420, marking a 28.93 percent rise in his score since last month.

Finally, Tak Jae Hoon rounded out the top five with a brand reputation index of 1,735,860, marking a 34.05 percent increase in his score since September.

Check out the top 30 for this month below!