‘Winter Sonata’ Exported to South America
Apr 6, 2006
The KBS hit drama "Winter Sonata" has been exported to South America. Korea Broadcasting System (KBS) said Wednesday that it had made an agreement with Ecuadorian broadcasting company HOY TV to air the drama in the South American country from this month.
The entire drama will be aired twice during a period of one year on terrestrial and cable channels on weekday evenings at 6:00.
HOY TV is a media company that owns a terrestrial channel, two cable channels, and a leading daily newspaper.
KBS said that the export will serve as the foundation for spreading the Korean Wave or Korean pop-culture craze throughout the South American continent. It is currently in negotiations to sell the drama to 10 other South American nations including Venezuela, Paraguay, and Guatemala.