Drama 'Hwangjiny,' targets international market with Ha Ji Won poster

Sep 28, 2006

2006-09-27

KBS 2TV drama ‘Hwangjiny’ that is scheduled to air in October is targeting the international market.

‘Hwangjiny’ will be introduced at MIPCOM 2006, an internationally renowned audiovisual content trade show that is being held in Cannes of France from October 9th to the 13th. ‘MIPCOM’ is deemed a ‘Cannes festival of audiovisual content’ utilized to premiere new and upcoming programs and is held in the spring and fall each year in Cannes.

KBS Media that is in charge of the exporting of ‘Hwangjiny’ commented, "A ‘Hwangjiny’ poster advertisement will be set up in the main hall entrance of ‘Palais des Festivals’ sizing 24.6m wide and 11.5m high."

Original plans were to display the young Hwangjiny in a poster, but the hosts of MIPCOM found the photo of Ha Ji Won wearing a traditional head attire and red Hanbok (Korean traditional attire) appealing and proposed to change the photo selection.

KBS Media also said, "We have exclusively leased the MIPCOM advertisement board since 3 years ago and have displayed ‘Emperor of the Sea,’ ‘I’m Sorry, I Love You,’ ‘A Love to Kill,’ and other drama posters. ‘Hwangjiny’ is the most Korean of them all, and the image of Ha Ji Won is so strong we believe it will attract great attention."

Source: http://www.broasia.com/lwboard/lwboard.php?act=view&bid=NEWS&tpl=news&pg=1&no=86

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