Down a side street in the glamorous neighborhood of Apgujeong-dong in Seoul, is a several story building that serves as SM Entertainment’s cultural entertainment center. This building is a K-Pop fan’s playground, housing an upscale restaurant, casual cafe, and several floors of high-tech karaoke rooms.
When you exit the elevator on the top floor, you walk into e-table, a dimly lit, intimate restaurant run by SM Entertainment that only has about five tables. The decor is a blend of wood and glass which utilizes both traditional and modern design. The cuisine is also a blend of traditional Korean food with a modern twist. Meals are set meals and pricing starts at roughly $40 per person, so save up for this place!
To eat at the restaurant, you must make a reservation in advance — no walk-ins are allowed. This is because the chef is focused on using only the freshest ingredients available and minimizing waste, so he shops for the ingredients each day knowing exactly how many people will be dining in his restaurant that day. On the day we visited, there was one table of Japanese Hallyu fans, one table of SM entertainment, and us, Team Soompi! Stop by when you are in Seoul and you might be able to catch a glimpse of one of the SM artists enjoying a meal!
Although it was closed for construction when we visited, there is also a cafe on the second floor of the building where you can stop by to enjoy coffee and dessert. For those of you who haven’t been to Seoul before, experiencing the city’s coffee shop culture is a must. So make sure to budget some time to visit a few coffee shops — maybe even the one from Coffee Prince!
The rest of the building is devoted to everysing
karaoke rooms and an audition stage. Each room has a unique and hip design and is outfitted with SM’s hi-definition music system. With this system, you can record and save your songs just like in the dramas! Because they do not serve any alcohol in everysing, the entire karaoke section is all ages. The main reception area has a multimedia display and a gift shop where you can buy some goodies related to your favorite SM Entertainment singers.
On the B1 level, there is an open stage where SM Entertainment holds actual auditions for their talent searches. If you are feeling up to it, grab a mic and practice your favorite songs on the same stage where future K-Pop stars strut their stuff.
Everysing Myeong-dong opened its doors on December 18th, so if you are over there shopping, take a break and sing a few songs!
everysing hours: 11 a.m. to 3 a.m.
Information line: 02-6404-9850
Hyesung Building, 659-9 Sinsa-dong, Kangnam-gu, Seoul