f(x)’s Victoria as Estee Lauder’s Lipstick Model

f(x)’s Victoria has been chosen as Estee Lauder’s model for their new product “Pure Color Lipstick.”

Estee Lauder has described this new lipstick as “Vivid bright colors, smooth and moist texture, and a shiny effect.” Out of 35 colors two colors (Berry Fizz and Bermuda Pink) that fit well with Victoria were given the nickname “Victoria Pink.”

Alex Cho who is Estee Lauder’s global makeup artist and also the artist who has taken care of Victoria’s makeup for their photo shoot stated, “Victoria has a face that can portray different images from bright and lovely to sensual mature.” “She has lips that put her on the top list for most beautiful celebrity lips, and enough to be chosen as a lipstick model.”