Big Bang as the New Model for "The North Face"

Aug 09, 2011

Big Bang has been selected as the new model of the global outdoor brand “The North Face”. The boys flew to New Zealand for shooting the photos last July, which will be released in mid-August.

YG Entertainment revealed, Big Bang has been chosen as the new model of “The North Face” from the second half of 2011. Instead of presenting the typical outdoor style, the members will show public a more trendy outdoor fashion for The North Face.

An official from The North Face marketing stated, “Big Bang is a leading group in music and style, they have always been passionate in exploring, thus The North Face found them the right fit for our brand image.”

For the photo shoot under the concept of “Never Stop Exploring”, the members flew all the way to New Zealand last month. The photos and videos of the members experiencing and challenging the limits will be revealed later this month.