T-ara Changes Leader from Hyomin to Soyeon

Beginning from January 1, T-ara will start to promote their new track “Lovey-Dovey” of their repackage album. T-ara has decided to change their leader from Hyomin to Soyeon.

T-ara’s entertainment agency Core Content Media stated on December 7, “Soyeon is the main vocal of T-ara and also the second eldest. She has a strong sense of responsibility that is why she is going to be the leader after Eunjung, Boram, and Hyomin.

T-ara has an interesting leadership system where the leader will change after every 6 to 8 months. The leader of the group at that time will meet with producers and stylists in order to discuss the concept and style that T-ara will pursue.

Currently Soyeon is busy trying to plan a new concept for “Lovey Dovey,” T-ara wants to show a completely transformed side from the androgynous concept of “Cry Cry.”

“Lovey Dovey” was produced by Shinsadong Tiger and Choi Kyu Sung. The song has a strong electronic beat. Also, the music video for the song had three directors and 5 different versions. 

jbarky is a senior editor for soompi.com. You can email him at barkjason@soompi.com, or follow his twitter.com feed at @jjbarky