Why Did Eric Choose JTBC for "Shinhwa Broadcast"?
On March 15, Shinhwa had a press conference of their new variety entertainment program, “Shinhwa Broadcast.” At the conference, Eric explained that Shinhwa decided to work with JTBC for the show simply because JTBC was the first to make an offer.
Eric said, “Unlike other broadcasting companies, JTBC was proactive and very forward about it. They proposed a concept of a variety program featuring all six of us, and it was just what we wanted. We understand that we need to continuously release albums for us to continue as Shinhwa, but at the same time, we see the necessity of having different venues to communicate with and stay close to the public.”
He added, “This is not a pilot program. It’s a long term project and we think the people we work with is as important as the concept of the show. The staff at JTBC has been very considerate throughout the process of preparing for the show. We trust them and believe in their ability to foster ‘Shinhwa Broadcast.'”
“Shinhwa Broadcast” is a new paradigm of variety show that features the longest-running idol group Shinhwa, posing new challenges and genres every week. The first episode of “Shinhwa Broadcast” will air on March 17 at 9:55pm KST.