IU as a Summer Fairy for Le Coq Sportif

IU recently modeled for French sports clothing brand Le Coq Sportif in bright, trendy and colorful pieces aimed to promote a fresh and youthful concept for their newly launched summer collection.

Despite her intense schedule and the chaos of shooting on separate indoor and outdoor sets, it was reported that IU never lost her composure and sense of professionalism as she played up her innocent and cute charm to represent the spirit of this summer’s concept.

Judging by her photos, it is easy to see why the media has adoringly given her the nickname “Summer Fairy.” Using flip-flops as bunny ears and raising her thumb to the corner of her mouth as if to mimic a hard-balling rapper with her fashionable baseball cap, IU appears to effortlessly give off a carefree, playful and sprite-like aura in all of her poses for the camera.

Check out other photos from her pictorial and more at Le Coq Sportif’s facebook and blog!