Artists Gather Together for Campaign Song “Beautiful World”

In the tradition of all-star global hit single “We Are the World,” South Korea is gearing up to release a song, “Beautiful World,” featuring many star singers.

The song is produced by the Republic of Korea’s Ministry of Knowledge through a public benefit corporation under its auspices. In a statement, the producers said, “Twenty-two acts donated their talents in this foundation to represent the Republic of Korea in showing love for the earth. A total of 60 people participated in this public campaign, with Secret, B.A.P. and other famous stars among those who shot the music video and sang the song.”

“The song speaks of caring for the Earth, amid current environmental crises of rising sea levels, drought and some such. It is intended to inform and spread global awareness about these environmental crises that cause global warming and natural disasters,” the producers further stated.

In addition to idol groups Secret and B.A.P., legendary R&B singer Insooni, Jo Sung Mo, Yoon Il Sang and Hwang Young Cho also joined in. Singer-actors Alex, Min Hyo Rin and Um Ki Joon, actors Honey Lee, Lee Jin, Ji Chang Wook, Baek Jin Hee, Yoon Si Yoon, and even some celebrated athletes took part in the campaign.

In the United States, the best singers gathered together to remake “We Are the World” to raise help for the 2010 Haiti earthquake, 25 years after the original recording. It put the song in the spotlight again, in which 80 big-name singers participated.

“Beautiful World,” featuring South Korea’s best and brightest stars from different fields, finished recording and shooting the music video on November 22. It will be available for free worldwide on November 28.