Cosmetic Spotlight: Etude House’s “Sweet Recipe”

Just when you thought that Etude House couldn’t get any sweeter, the top-selling Korean makeup brand launched its first campaign for 2013 — and it’s centered around sweets! Candy, dessert, chocolates, and jellies have been used as the inspiration behind this super cute and delicious collection of cosmetics. Let’s explore “Sweet Recipe” together with this very informative and cute infographic created by the super-talented Selkaine!

Our favorite cosmetic has to be the “Dear My Jelly-Lips Talk Lipstick” — not because of its interesting name, but because of its interesting jelly texture that delivers vibrant color that’s in between that of a tint and a lipstick. Who’s your favorite Etude House spokesmodel — Krystal and Sulli, SHINee, Sandara, or someone else?