YG Promotes Lee Hi's New Album With A Huge Balloon

YG Entertainment recently promoted Lee Hi‘s new album “First Love” with a white balloon bear that has “I♥HI” printed on its stomach. This was in keeping with the tradition when they first put up balloons for promoting Lee Hi’s “1,2,3,4” debut album. 

The bear is affectionately called “teddy” by Lee Hi herself and will be making an appearance on her music video for “It’s Over.” A photo of Lee Hi posing next to the balloon bear was uploaded on YG Entertainment’s official blog, creating great interest for Lee Hi’s latest music video to be released. 

In related news, Lee Hi released the intro to “Turn it up” on March 1 and released her music video to “It’s Over” on March 7 along with five tracks from her first album “First Love.”