Why Did Cho Yong Pil’s “Bounce” Receive Zero SNS Votes on “Inkigayo”?

SBS Sunday music program “Inkigayo” has explained the reason behind legendary artist Cho Yong Pil‘s zero SNS (social networking site) votes. “Inkigayo” director Kim Yong Kwon spoke with Star News through a phone interview on April 29, clarifying the matter.

Cho Yong Pil’s “Bounce” was nominated for the last week of April, but received zero SNS votes,” PD Kim Yong Kwon said. “A crucial reason is YouTube.” 

On the April 28 broadcast of “Inkigayo,” PSY‘s “Gentleman” took the win after battling it out with K.Will‘s “Love Blossom” and Cho Yong Pil’s “Bounce.” The zero score for SNS vote for “Bounce” attracted viewers’ attention, leading to questions about how the votes are counted. Cho Yong Pil’s “Bounce” was released on music portals on April 16 and it has been topping charts, even beating PSY‘s “Gentleman” on some sites. The song has been both critically and popularly acclaimed.

In the same interview, PD Kim Yong Kwon explained, “We at ‘Inkigayo’ employ the aggregate approach for scoring. Our sources are the official data from the charts of Gaon Music. For the SNS vote, we take into consideration YouTube views. These are aggregated into the scores to take into consideration the netizens’ support.” 

The aggregate voting results reflected on the Sunday broadcast are culled from the votes made on midnight of Tuesday until the midnight of Monday of the week before. Thus, the results of April 28 were gathered from April 16 until April 22. 

Also, the April 28 SNS votes did not yet measure the mentions of the Cho Yong Pil on Twitter, Facebook, and me2day, with YouTube still getting the majority of the SNS measures. The director likewise explained that even if Cho Yong Pil or “Bounce” were hot topics at that time, it did not garner SNS points because it was not released within the voting time for the April 28 results.

“The ‘Bounce’ music video came out on April 23, so the YouTube views for it did not count towards the aggregate,” the PD explained.

In the coming edition of “Inkigayo” on the first week of May, SNS scores for Cho Yong Pil’s “Bounce” is expected to pick up.