Joo Jin Mo Shows Off His Rugged Good Looks for Salomon’s F/W 2013 Advertisement Campaign

Actor Joo Jin Mo was selected as the promotional model for outdoor wear brand Salomon’s Fall/Winter 2013 advertisement campaign. In a photo shoot with the concept “designed for freedom,” the manly actor can be seen racing across snowy terrain, camping by serene lakes, and braving snow and freezing temperatures. Joo Jin Mo showed off his rugged good looks and the versatile uses of the outdoor gear.

In other news, Joo Jin Mo will be starring in the upcoming MBC drama “Empress Ki” (previously called “Hwatu”) along with Ha Ji Won and Ji Chang Wook. Joo Jin Mo will play the role of King Chung Hye of the Goryeo Kingdom (historically, the Goryeo Kingdom becomes a tributary state of the Yuan Empire) who hopes to free Goryeo from the increasingly burdensome Yuan sphere of influence and falls for Empress Ki who is the wife of Yuan Emperor Soon Je.

MBC drama “Empress Ki” will premiere in October and will air on Mondays and Tuesdays.

Click through the gallery to enjoy!