Trouble Maker's "Now" Music Video Criticized for Supposedly Copying Rihanna's "We Found Love"

Although no one has accused the music video producers of Trouble Maker‘s “Now” for committing outright plagiarism, the strikingly similar scenes between “Now” and Rihanna‘s music video, “We Found Love” have drawn strong criticism, mainly about borrowing someone else’s ideas and possibly ruining the reputation of Hallyu artists in countries abroad. 

On October 28, netizens began to circulate a post on community forums titled, “Trouble Maker’s New Music Video is Strange.” In the post, screen captures of certain scenes from “Now” are juxtaposed beside similar-looking scenes in Rihanna’s “We Found Love” for comparison.  

Netizens chastised the people involved in the production of the music video for “Now” by posting comments such as, “You talk about furthering the Hallyu wave, but then you steal ideas from a famous American singer’s music video…aren’t you even embarrassed?” and “I can tell that the producers of ‘Now’ have no sense of pride in their work, seeing as how they’ll even resort to stealing other people’s ideas.”

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Compare for yourself and let us know what you think.

Rihanna- “We Found Love” ft. Calvin Harris

Trouble Maker- “Now”