STELLAR Criticized for Using Sexually Suggestive Marketing Tactics

Girl group STELLAR, who made their comeback today with the sexy “Marionette,” is under fire for promoting their comeback in a distasteful manner.

After “Marionette” was released and became an issue due to the revealing outfits, netizens begun to notice the tactics that their agency Top Class Entertainment has used to market the track. 

On January 13, the agency started STELLAR’s Facebook account, and named it “Oppa, I will do everything you tell me to – Marionette.” Soon after, they asked fans to choose a song for them, and promised to shoot a sexy dance video. The track voted by fans was Gary‘s “Shower Later,” known for its suggestive lyrics. 

On February 4, the following message was shared on STELLAR’s Facebook page along with the picture below, “We will need oppas help to reveal our marionette.^^ The more likes our page gets, the more you will see of the marionette’s sexy and charming looks. Please also tag oppas who will help us. Enthusiastic response, we can expect it, right? Okay, let’s go.” 

Two days ago, the group’s comeback was announced by releasing first official teaser photos. In the controversial pictures, the members can be seen wearing revealing lingerie and flirting with the camera, causing netizens to question the taste level of the concept.

While these aggressively sexual tactics have gained STELLAR a lot of attention, fans and netizens alike have shown mostly negative reactions to the controversial concept. Many have expressed their dissatisfaction with the overly revealing stage outfits and criticized the inappropriate way of promoting the girl group.

What do you think of STELLAR’s comeback? Do you think they crossed the line or not?


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