JYJ Reveals “Branding” TV Commercial Ahead of Comeback

Boy band JYJ has unveiled a television commercial that will be used to promote the group as a “brand.” The new advertisement comes ahead of the act’s forthcoming comeback.

In a statement, a spokesperson for the group explained that the commercial aims to emphasize how much dynamism the boys have when they perform as a band. The representative said, “JYJ has been at the top of Korean entertainment, through individuals’ drama, movie and musical performances, as well as their solo work. We wanted to find a way to express the synergy they have when they are together.”

The spokesperson added, “The commercial is not intended to just promote the new JYJ album or the boys’ forthcoming tour. We wanted to boost JYJ’s brand awareness.”

The voiceover in the video says, “One for all, all for one,” a reference to the motto of Alexandre Dumas’ famous literary characters, The Three Musketeers.

JYJ is set to release new music this month, followed by a comeback concert to be held in Seoul and an Asia-wide tour in August. Check out their most recent teaser here.