Girls’ Generation’s Jessica to Launch Her Very Own Brand Called “BLANC”

Girls’ Generation member Jessica has become the CEO of her very own brand, “BLANC.”

On August 6, Jessica made the announcement through her personal Weibo: “Finally, launching my own brand, BLANC,” along with a photo of herself dressed in a simple yet stylish black and white outfit, with various sunglasses scattered around her. She also included the website address for the upcoming launch, which you can check out here (

The launching date of Jessica’s upcoming brand “BLANC,” which will include sunglasses personally designed by the Girls’ Generation member, is set for August 9. Currently on the site, there is a large timer that is counting down the days until the opening of pre-orders, as well as the official launch.

During the final August 5 episode of OnStyle’s “Jessica & Krystal,” Jessica shared, “I have a lot of interest in bags, shoes, sunglasses, jewelry, and cellphone cases. I want to slowly try designing.”

Meanwhile, Girls’ Generation will be releasing a photo book on August 25, titled “Girls’ Generation in Las Vegas,” in celebration of the group’s seventh debut anniversary.