Kim Soo Ro Appointed as Ambassador of SM C&C Tour Express, to Personally Plan and Guide Tour

Along with the announcement of exclusive international sale of travel packages, SM Culture & Contents Tour Express, headed by CEO Song Kyung Ae, has appointed actor Kim Soo Ro as its official ambassador, putting forward a new vision for the travel market.

Gaining a significant amount of competitive power upon becoming a subsidiary of SM Entertainment, this is an opportunity for SM C&C Tour Express to further increase awareness and value of the brand, especially with the cooperation with Kim Soo Ro, who has been active on the small screen through “Real Men” and other variety shows.

To start off, SM C&C Tour Express is planning a “Real Vacation” with the actor, in which he will directly have a part in the planning of the trip as well as guiding the tour.