SHINee Becomes the New Face of Cosmetic Brand The Saem

It has been revealed that the members of SHINee are now the faces of the cosmetic brand The Saem, after being chosen to be its new exclusive models.

A representative for The Saem explained the reason behind the brand’s decision to select SHINee: “SHINee is a Hallyu idol group that is earning popularity not only in Asia and Europe, but all around the world. We came to the decision that they will be able to communicate to consumers worldwide.”

The group members are planning to promote the brand name of The Saem as global eco stars through stores in Korea and overseas, as well as through advertisements. They recently took part in their very first advertisement shoot, and despite the group’s very busy schedules in other countries, it is said that they showed much enthusiasm and interest in the brand’s products.