Jessica’s BLANC & ECLARE Pop-Up Store Reaps 10 Million Won in Just Four Hours

Former Girls’ Generation star Jessica’s pop-up store opening in Seoul for BLANC & ECLARE garnered an astonishing 10 million won (just over US$9,000) in the space of only four hours.

The new store opened in the Lotte Young Plaza in the busy Myeongdong shopping district of downtown Seoul on December 19.

BLANC & ECLARE, for which Jessica is the creative director, is based in Hong Kong, and this is the first pop-up store for the brand in Seoul. The star also recently attended a store opening event in the Hillsong King Mall in Chongqing, China.

The brand has so far a range of products, including a line of scarves in a total of six designs, ranging from modern to classic in concept, as well as eyewear products.

Earlier, it was revealed that Jessica was moved to tears by the support she received from fans at the event on December 22.