Yedang Entertainment Changes Its Name Ahead of Entering Chinese Market
While it was announced that A Cube Entertainment has changed its name, it has been revealed that EXID‘s agency has also changed its name.
Yedang Entertainment, the agency that manages EXID, has now changed its name to Banana Culture.
The representative of Banana Culture stated, “We are trying to work with the Chinese media group Banana Project to create various contents domestically before diving into the Chinese market.”
He continued, “We decided to give the Yedang brand name back to the Yedang Company CEO’s family. We will strengthen our support for the housed artists’ domestic activities and promote our label even more with this new change.”