Song Joong Ki and Song Hye Kyo Rank Top For Brand Power Among Actors

These “Descendants of the Sun” co-stars continue to make great wavelengths in the entertainment industry.

According to a recent report, Song Joong Ki and Song Hye Kyo ranked first and second place, respectively, for brand power among actors in the month of June.

From May 10 to June 11, the Korean Business Research Institute gathered 34,875,645 pieces of data from 17 different well-loved actors in order to come to this conclusion. Brand power normally analyzes consumers’ actions to measure participation value, communication value, media value, community value, and social value. For this list of actors’ brand power, social value was not measured.

Song Joong Ki’s score showed a 49.48 percent increase from last month’s score. Meanwhile, Song Hye Kyo’s score indicated a 42.51 percent increase from last month.

Gu Chang Hwan from the Research Institute comments, “While Song Joong Ki and Song Hye Kyo placed first and second for brand power among actors, Cha Seung Won, Song Kang Ho, Choi Min Sik, Ha Jung Woo, Yoo Hae Jin, and Hwang Jung Min showed the greatest increase in brand power. We conclude that Song Joong Ki and Song Hye Kyo maintain their positions as first and second through the many CFs they currently star in, following the end of ‘Descendants of the Sun.’ We also came to the conclusion that the downward trend of brand power is slowly increasing once again.”

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