November Variety Show Brand Reputation Rankings Revealed

Nov 05, 2016

The Korean Business Research Institute revealed the November brand reputation rankings for variety shows on November 5. 27,228,159 pieces of data gathered from October 3 to November 4 were the basis of the results.

MBC’s “Infinite Challenge” came in first place with 4,799,459 points. This is a 38.99 percent decrease from the show’s October results.

Second place goes to MBC’s “Radio Star” with 3,491,464 points. In third place comes MBC’s “King of Masked Singer” with 3,315,583 points respectively.

The complete brand reputation ranking results are below:
1. “Infinite Challenge”
2. “Radio Star”
3. “King of Masked Singer”
4. “I Live Alone”
5. “Running Man”
6. “Happy Together”
7. “Fantastic Duo”
8. “The Return of Superman”
9. “Duet Song Festival”
10. “Law of the Jungle”
11. “2 Days & 1 Night”
12. “Flaming Youth”
13. “Real Men”
14. “We Got Married”
15. “Immortal Song”
16. “My Little Television”
17. “Gag Concert”
18. “My Ugly Duckling”
19. “National Singing Contest”

A source from the Korean Business Research Institute commented that the three shows lead by Yoo Jae Suk (MBC’s “Infinite Challenge,” SBS’s “Running Man,” and KBS2’s “Happy Together”) are all performing well.

What are your thoughts on the results?

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