Yoo Jae Suk, Kim Jong Min Continue To Top February's Variety Star Brand Reputation Index

Feb 05, 2017

As of February 2017, Yoo Jae Suk has topped the brand reputation index of variety program stars once again.

The Korean Business Research Institute collected over 9 million pieces of data from January 3 to February 4 across 17 variety program stars. These celebrities were evaluated on their brand, communication, social, and media value. Compared to the results from last January, the data available for variety program stars had decreased by 56.57 percent.

Yoo Jae Suk, despite “Infinite Challenge” going on a seven-week hiatus, has topped the list, as he has done multiple times in the past. Although he had excellent scores across the board, his brand reputation index has dropped 72.55 percent from January.

Kim Jong Min, who also took the No. 2 spot last month, has kept his place for the month of February as well.

A source from the Korean Business Research Institute stated, “The results of the 2017 February analysis show that Yoo Jae Suk and Kim Jong Min have kept their No. 1 and 2 spots on the list for two months. There is also a decreasing pattern in big data this month after the excitement of the Entertainment Awards ended.”

They added, “Recently even little mistakes can have a huge effect on consumers and therefore the brand reputation index. When consumer interest is high, negative effects can be high as well. Promoting yourself is important, but it’s also necessary to have a systematic way of dealing with crises.”

The full list is included below.